About TikTok Shop

We're revolutionizing e-commerce by connecting creators, brands, and consumers through the power of short-form video content and social commerce.

Our Mission

To inspire creativity and bring joy by enabling a new generation of commerce where entertainment meets shopping. We believe that shopping should be fun, social, and seamlessly integrated into the content you love.

1B+
Global Users
10M+
Active Sellers
150+
Countries
500M+
Products Sold

Our Story

TikTok Shop was born from the vision of transforming how people discover and purchase products online. We recognized that traditional e-commerce was missing the human connection and entertainment value that makes shopping truly enjoyable.

By integrating shopping directly into the TikTok ecosystem, we've created a platform where creators can showcase products through authentic, engaging content, and users can discover items that truly resonate with their interests and lifestyle.

Today, TikTok Shop serves millions of users worldwide, empowering small businesses, creators, and global brands to reach new audiences and build meaningful connections with their customers.

Innovation at Our Core

We're constantly pushing the boundaries of what's possible in social commerce, from AI-powered recommendations to immersive AR try-on experiences.

AI Discovery
Personalized recommendations
Live Shopping
Real-time interactions
Creator Tools
Professional features
Secure Payments
Protected transactions

Our Values

Authenticity

We believe in genuine connections between creators and their communities, fostering trust through authentic content and transparent practices.

Innovation

We continuously push boundaries to create new ways for people to discover, engage with, and purchase products they love.

Community

We're building a global community where creativity, commerce, and connection come together to create meaningful experiences.

Join Our Journey

Be part of the future of social commerce. Whether you're a creator, seller, or shopper, there's a place for you in the TikTok Shop community.