How TikTok Shop Works

Discover, shop, and sell on the world's most creative marketplace

For Buyers

Browse millions of products from creators and brands you love. Find unique items through engaging video content.

Add items to cart, use secure payment methods, and track your orders with real-time notifications.

Shop with confidence knowing your purchases are protected by our buyer protection program.

Set up your seller account, add products with compelling videos, and start reaching millions of potential customers.

Use our seller dashboard to manage inventory, process orders, and analyze your performance with detailed analytics.

Leverage TikTok's massive audience and creative tools to build your brand and increase sales.

Join millions of users who are already buying and selling on TikTok Shop